Fernando Tatis Jr. doesn’t play by the unwritten rules of baseball. He’s changing the game, which is what makes the old heads hate him so much. Oh well.
I joined the team as a freelance CD/writer to help develop the campaign, penning the below manifesto (clients loved it so much they put it on a shirt), the film, and some additional social content starring rule breaker Tatis Jr. himself.
Agency: Mojo Supermarket Director: Crobin