College football fans are insanely loyal to their teams. To articulate this, we found a real d3 team, the Thiel Tomcats of Greenville Pennsylvania, with one of the worst records of any college team ever, hyperbolized their suckiness, and put a team Coke in the hand of one diehard fan. My UF speechwriting professor would be proud.
Agency: Wieden + Kennedy Partner: James Moslander Producer: Nicole Kaptur Director: Jeremy Saulnier